Albanese is a Gummi Bear company that is known as the “bear with the A on the tummy.” As a client, they requested a Dispense Program, advertising their product for consumers to collect at one of their local Freeosk machines—located in thousands of Sam’s Clubs, Albertsons, and other wholesale retailers nationally. The largest hurdle many Freeosk videos face is capturing the attention of shoppers to interact with the machine. By leaning into a bright color palette, fast paced motion, large typography, and hypnotic patterns, consumers are much more inclined to engage.