Design Trends Case Study (02-28-2023)
Senior Designer: Joey Grant
Motion Editors: Mike Huffington, Jacob von Tobel
Graphic Designer: Jess Oh
On the CX Team, the Designers were tasked by the Senior Design to research and replicate current and upcoming design trends that businesses were utilizing in our space. We went to both physical stores as well as various social media platforms.
After months of research and ideation, we compiled the trends into a presentation and mocked them up in action. The project also served as an opportunity to create interesting concepts whenever clients provided very few assets.
After months of research and ideation, we compiled the trends into a presentation and mocked them up in action. The project also served as an opportunity to create interesting concepts whenever clients provided very few assets.
Trend: Monochromatic
Key Takeaways:
Monochromatic color schemes can easily be translated to any other product
Varying shades of the same color for visual uniformity
Each frame creates its own individual cohesive environment
Key Takeaways:
Monochromatic color schemes can easily be translated to any other product
Varying shades of the same color for visual uniformity
Each frame creates its own individual cohesive environment
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Trend: Speedy Bright
Key Takeaways:
Mimics freezer ad as a silent pre-session— bare bones with a clear message
Starts with multiple flavor cues for a quick understanding of the featured product
Bright fast colors with minimal text for easy comprehension
Key Takeaways:
Mimics freezer ad as a silent pre-session— bare bones with a clear message
Starts with multiple flavor cues for a quick understanding of the featured product
Bright fast colors with minimal text for easy comprehension
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Trend: Expanding Pattern
Key Takeaways:
Serves as an ad to remind customers of the well known, trustworthy brand
Allows the product to speak for itself without copy
Stripped down, vibrant style for easy passing consumption
Key Takeaways:
Serves as an ad to remind customers of the well known, trustworthy brand
Allows the product to speak for itself without copy
Stripped down, vibrant style for easy passing consumption
