Glossier Product Rebrand (12-10-2018)

Glossier is a beauty company that focuses on finding fun in beauty, whoever you are and wherever you are at in your skincare journey. The existing brand advocates for minmal, natural beauty. While the minimalist style is appreciated in its messaging, it quickly falls to the background of beauty store shelves. The featured brand identity features a bolder color palette and style—taking inspiration from the natural vivid colors of valleys, mountains, and rocks—all while continuing to relay the same core message.

Current Brand Identity


Revised Brand Identity

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