Buddy Project Rebrand

Buddy Project is a nonprofit organization that tries to prevent self harm and suicide by pairing different individuals across the nation up with each other in an effort to keep those struggling accountable as well as to raise awareness. In their original design as displayed in the first few images, the look and feel seemed a bit too casual for their given audience. In an effort to seem more professional while also keeping their friendly impact, I chose to utilize Visby CF, bright blue and green colors, young faces in the advertisement, and an overall minimalistic tone. Through these different elements, I was able to visually rebrand this organization in a corporate yet welcoming way.

Original Brand Identity

Current pictorial mark for Buddy Project

Current website landing page along with the current lettermark

Current website about page

Current brand research and audit

Process

Preliminary logo ideation

Revised logo design

Fleshed out pictorial marks and preliminary color palette

Final Rebrand Deliverables

Redesigned pictorial mark

Redesigned lettermark

Billboard advertisement with new color scheme and logo

Bus stop advertisement with an overlay of the new blue

Advertisement on the side of a building with an overlay of the new green

Company stationery

A typical stack of company envelopes

Business cards for the founder

Company car featuring the pattern made from the logo

*Please loop the video for the best viewing experience | A video featuring multiple redesigned pages
from the website displayed on a Macbook

Landing page on a tablet

Landing page on a mobile device

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