Glossier Rebrand Packaging

Glossier is a beauty company that focuses on finding fun in beauty, whoever you are and wherever you are at in your skincare journey. They are famous for their clean, minimalist, pastel look and typically target young adults as their main audience. For this project, I decided to create a mock new line of products released by Glossier that are more welcoming to a younger audience— such as teenagers and pre-teens. With this in mind, I tried to combine their minimalistic style with more vibrant colors from natural areas such as caves, canyons, and mountains. Adapting the base design from the pump bottle onto different sized and shaped containers proved difficult but after some experimentation, ultimately worked out well in the end.

Preview of Final Product

Photo of the final products

Process

Color palette and texture inspiration

First draft—explored the readability over different textures and colors

Second draft—played with hierarchy

More fleshed out designs; tried different textures and colors with the same layout

Translated design onto a shape that is both wider and shorter

Final Product Designs

The final printed designs in the shape of a a tube, a pump bottle, and a screw-top container

Final tube design; back

Final screw-top container design; back

Front design of the box for the screw-top container

Back design of the box for the screw-top container

Multiple tube boxes interacting with one another at different angles

Screw-top box close up

Sample ad for a new line of products in an outdoor mall

Sample ad for a new line of products in an indoor mall

Sample ad as a series of banners for a new line of products in an indoor mall

More of my work

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