Preview of Final Product

Final chocolate bar design for a potential advertisement

              
Research

Current brand audit on Raaka | Clean design, bright colors, abstract, simple

Chocolate competitors audit | More detailed design, more flavor and ingredient oriented, monochromatic

              
Process

The original design for the Coconut Milk flavored chocolate bar by Raaka

Demonstration of the concept I decided to move forward with—the design with the same hierarchy as the original design. Here is a 3D model of the bar, demonstrating what the edges would look like

Concept refinement of the initial redesign

Examples of other flavors in the same illustrative style

              
Final Hero Images

Bar front next to an unwrapped chocolate

Possible advertisement expressing the feel of the flavor

Possible advertisement expressing the feel of the flavor

Possible advertisement expressing the feel of the flavor

More of my work

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