Raaka Chocolate Rebrand Packaging

Raaka Chocolate is a chocolate company that pride themselves in taking the cacao flavor a step further. Every bar they sell is of single origin, vegan, and free of gluten, soy, and dairy. From the beginning of this project, I felt the original design communicated the origin of the chocolate well while failing to reveal what the product actually is. With this in mind, I designed the new bar to mimic the look of a typical chocolate bar while also adding subtle illustrations that point to the flavor —still setting each bar clearly apart from the other.

Preview of Final Product

Final chocolate bar design for a potential advertisement

Research

Current brand audit on Raaka | Clean design, bright colors, abstract, simple

Chocolate competitors audit | More detailed design, more flavor and ingredient oriented, monochromatic

Process

The original design for the Coconut Milk flavored chocolate bar by Raaka

Demonstration of the concept I decided to move forward with—the design with the same hierarchy as the original design. Here is a 3D model of the bar, demonstrating what the edges would look like